The film project Le Cinema Olfactif was curated by Margarita and launched in 2014.

It represented an ongoing creative collaboration between Soho House and FOLIE À PLUSIEURS that brought together the mediums of film and perfumery to create a new form of sensory engagement. A scent was created by a perfumer out of a personal response to moments in a film. This scent was then incorporated into the viewer experience during the film screening and became a part of an archive of scents under the FOLIE À PLUSIEURS olfactive collection.

The project encourages viewers to extract more from a cinematic experience, and explores a gamut of emotional responses that can be evoked in an environment where visual, audio and scent come together to tell a story.

https://www.folie.space/